Assigning value to your own paintings is often difficult and setting a price on artwork can be a challenge. Here I explain how a simple formula and some research can help and keep emotions put of the calculation. In a hurry? Here’s a summary for you:

1. Price up material costs (point 2)

2. Price up your promotion, advertising and website fees (point 3)

3. Price up your sellers transaction fees (point 4)

4. Price up your postage and packaging costs (point 5)

5. Price up the size of your painting (point 6)

6. Check your pricing (point 7)