Guerilla Marketing -a novel way to promote your artwork
I'm giving my paintings away for free! There, I've said it and, as of today, I've done it! But why on earth would I do it?
Simply put, I like painting and I want as many people as possible to see my work and own a piece. Of course, that's not the only reason. I sell my artwork and to be able to keep selling I need to increase my visibility.
One rather unusual way to do this, I think, is to give stuff away for free. Of course, I don't want to just hand my artwork out at random or indeed to people I already know. Instead, I came up with the idea of hiding a painting in plain site in every new town and city that I visit. Today was the first.
So, early this morning I walked around the centre of Vienna, Austria and found myself near to the museum quarter and Parliament. I decided to place my painting on railings at the front of an impressive building with a note attached explaining it was free to whoever found it first.
To my surprise, the painting was picked up less than 5 minutes after leaving it as you can see below. My hope is that the new owner will visit my website, tell their friends about their lucky find and maybe give me a shout out on social media. If not, well, at least they have something they clearly liked!